Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome
The present article includes a case study that describes and analyzes three performance audit reports over a 3-decade period for one U.S. State government's destination management organization's (DMO) actions and outcomes. This report extends prior studies (Woodside & Sakai 2001, 2003)...
| Main Authors: | , |
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| Format: | Journal Article |
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Routledge
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/23299 |
| _version_ | 1848751111892107264 |
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| author | Woodside, Arch Sakai, M. |
| author_facet | Woodside, Arch Sakai, M. |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The present article includes a case study that describes and analyzes three performance audit reports over a 3-decade period for one U.S. State government's destination management organization's (DMO) actions and outcomes. This report extends prior studies (Woodside & Sakai 2001, 2003) that support two conclusions: (a) the available independent performance audits of DMOs' actions and outcomes indicate that frequently DMOs perform poorly and fail to meaningfully assess the impacts of their own actions, and (b) the audits themselves are shallow and often fail to provide information on DMOs' actions and outcomes relating to these organizations largest marketing expenditures. The article calls for embracing a strategy shift in designing program evaluations both by government departments responsible for managing destinations' tourism marketing programs and by all government auditing agencies in conducting future management performance audits. The article offers a “tourism performance audit template” as a tool for both strategic planning by destination management organizations and for evaluating DMOs' planning and implementing strategies. |
| first_indexed | 2025-11-14T07:47:32Z |
| format | Journal Article |
| id | curtin-20.500.11937-23299 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:47:32Z |
| publishDate | 2009 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-232992017-09-13T13:57:03Z Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome Woodside, Arch Sakai, M. audit tourism marketing Destination management organization evaluation The present article includes a case study that describes and analyzes three performance audit reports over a 3-decade period for one U.S. State government's destination management organization's (DMO) actions and outcomes. This report extends prior studies (Woodside & Sakai 2001, 2003) that support two conclusions: (a) the available independent performance audits of DMOs' actions and outcomes indicate that frequently DMOs perform poorly and fail to meaningfully assess the impacts of their own actions, and (b) the audits themselves are shallow and often fail to provide information on DMOs' actions and outcomes relating to these organizations largest marketing expenditures. The article calls for embracing a strategy shift in designing program evaluations both by government departments responsible for managing destinations' tourism marketing programs and by all government auditing agencies in conducting future management performance audits. The article offers a “tourism performance audit template” as a tool for both strategic planning by destination management organizations and for evaluating DMOs' planning and implementing strategies. 2009 Journal Article http://hdl.handle.net/20.500.11937/23299 10.1080/10548400902925379 Routledge restricted |
| spellingShingle | audit tourism marketing Destination management organization evaluation Woodside, Arch Sakai, M. Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome |
| title | Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome |
| title_full | Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome |
| title_fullStr | Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome |
| title_full_unstemmed | Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome |
| title_short | Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome |
| title_sort | analyzing performance audit reports of destination management organizations' actions and outcome |
| topic | audit tourism marketing Destination management organization evaluation |
| url | http://hdl.handle.net/20.500.11937/23299 |