Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome

Analyzing Performance Audit Reports of Destination Management Organizations' Actions and Outcome

The present article includes a case study that describes and analyzes three performance audit reports over a 3-decade period for one U.S. State government's destination management organization's (DMO) actions and outcomes. This report extends prior studies (Woodside & Sakai 2001, 2003)...

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Bibliographic Details
Main Authors: Woodside, Arch, Sakai, M.
Format: Journal Article
Published: Routledge 2009
Subjects:
audit
tourism marketing
Destination management organization
evaluation
Online Access:http://hdl.handle.net/20.500.11937/23299

Internet

http://hdl.handle.net/20.500.11937/23299

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