Behavioural economics and customer complaints in the communications sector
The cognitive decision-making processes examined by behavioural economics help explain why consumer behaviour can deviate from that predicted by conventional economic theory. This paper indicates how a better understanding of these decision-making processes can assist in better-targeted regulatory i...
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
Communication Economics and Electronic Markets Research Centre
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/23079 |