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Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia
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Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia

Bibliographic Details
Main Authors: Matthiesen, Insa, Phau, Ian
Format: Journal Article
Published: Emerald Group Publishing Limited 2010
Online Access:http://hdl.handle.net/20.500.11937/22985
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http://hdl.handle.net/20.500.11937/22985

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