Effects of customer equity drivers on customer loyalty in B2B context

QR Code

Effects of customer equity drivers on customer loyalty in B2B context

Bibliographic Details
Main Authors:	Ramaseshan, Balasubramanian, Rabbanee, Fazlul, Hui, Laine
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2013
Online Access:	http://hdl.handle.net/20.500.11937/22790

Similar Items

Does Satisfaction Mediate the Relationship Between Relationship Equity and Customer Loyalty?
by: Rabbanee, Fazlul, et al.
Published: (2012)

Does Employee Performance Affect Customer Loyalty in Pharmacy Services?
by: Rabbanee, Fazlul, et al.
Published: (2015)

Customer equity drivers and future sales
by: Vogel, Verena, et al.
Published: (2008)

Effects of store loyalty on shopping mall loyalty
by: Rabbanee, Fazlul, et al.
Published: (2012)

Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective
by: Ramaseshan, Balasubramani, et al.
Published: (2017)

Effects of employee engagement on customer responses: Examining the mediating role of customer engagement
by: Rabbanee, Fazlul, et al.
Published: (2021)

Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty
by: Ramaseshan, Balasubramanian, et al.
Published: (2008)

Customer loyalty reward application (F&B+)
by: Ng, Jooi Khuan
Published: (2018)

Drivers and Outcomes of Online Customer Experience-A Conceptual Framework
by: Vyravene, Revadee, et al.
Published: (2014)

The enhanced loyalty drivers of customers acquired through referral reward programs
by: Ramaseshan, Balasubramani, et al.
Published: (2017)

Exploring the importance of B2B relationship quality on customer loyalty: a study of the Chinese SaaS industry
by: Chunyan, Li
Published: (2022)

Effects of relationship investment and value perception on customer loyalty
by: Ramaseshan, Balasubramani, et al.
Published: (2007)

Status Demotion in Hierarchical Loyalty Programs: Effects of Payment Source
by: Ramaseshan, Balasubramani, et al.
Published: (2016)

The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
by: Nadia Farhana, Nadia Farhana
Published: (2017)

Consequence of customer loyalty to the loyalty program and to the company
by: Evanschitzky, H., et al.
Published: (2012)

Antecedents of Store Loyalty - Exploring the Role of Store Affect
by: Rabbanee, Fazlul, et al.
Published: (2012)

Managing customer relationships in the emerging markets - guanxi as a driver of Chinese customer loyalty
by: Lee, L., et al.
Published: (2017)

Drivers of retail store loyalty
by: Ramaseshan, Balasubramani, et al.
Published: (2009)

Antecedents of Customer E-loyalty With the Effect of Trustworthiness in Malaysia Context
by: Wong, Poh-Ming Winnie, et al.
Published: (2014)

Effects of Customer Loyalty on the Profitability and the Brand Equity of the Companies in the Ports and Sez Sector
by: Dani, Saumil
Published: (2011)

The impact of customer oriented boundary spanning behaviours on customer satisfaction and service provider performance
by: Long, Fiona, et al.
Published: (2007)

Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
by: Banik, S., et al.
Published: (2019)

An Investigation of The Phenomenon of Customer Relationship Fading and Its Restoration
by: Rabbanee, Fazlul K.
Published: (2012)

Exploring customers’ zone of tolerance for B2B professional service quality
by: Ho, A., et al.
Published: (2015)

The role of marketing managers' commitment and involvement in marketing strategy implementation
by: Ramaseshan, Balasubramanian, et al.
Published: (2013)

Strategic B2B customer experience management: the importance of outcomes-based measures
by: Zolkiewski, Judy, et al.
Published: (2017)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

The effect of customer satisfaction on customer loyalty in the motor industry
by: Lim, Ka Bian, et al.
Published: (2019)

Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia
by: Amin, Muslim, et al.
Published: (2013)

The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia
by: Tan, Yew Huei, et al.
Published: (2010)

Influence of social media usage by salespeople on customer satisfaction in Malaysian B2B environment
by: Yeo, Eric
Published: (2020)

Improving the B2B Professional Legal Service Customer Experience by Leveraging AI and Related Technologies
by: Petersen, Mecia
Published: (2019)

The influences of sustainability positioning on B2B brand loyalty in the manufacturing industry
by: Chan, Jerald Yew Loon
Published: (2023)

Brand Management in the Business-to-Business (B2B) Context
by: Chen, Mobing
Published: (2012)

Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
by: Zainal Abidin, Sazrinee
Published: (2019)

Issues and perspectives in global customer relationship management
by: Ramaseshan, Balasubramanian, et al.
Published: (2006)

Factors Influencing Customer Loyalty in Telecommunication Industry – A Student outlook of Customer Loyalty
by: A., Viswanathan
Published: (2009)

Impact of e-Services on Customer Satisfaction: A B2B Physical Distribution Service Quality Perspective
by: KARPUZCU, TUGCE
Published: (2010)

Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia
by: Subramaniam, Nageswar Rao
Published: (2024)

Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim
by: Abdul Rahim, Zulkefli
Published: (2018)