Effects of customer equity drivers on customer loyalty in B2B context

Effects of customer equity drivers on customer loyalty in B2B context

Bibliographic Details
Main Authors: Ramaseshan, Balasubramanian, Rabbanee, Fazlul, Hui, Laine
Format: Journal Article
Published: Emerald Group Publishing Limited 2013
Online Access:http://hdl.handle.net/20.500.11937/22790

Internet

http://hdl.handle.net/20.500.11937/22790

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