Conformity Motivation as a Disruptor of Intergenerational Influence within Australia

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Conformity Motivation as a Disruptor of Intergenerational Influence within Australia

This paper adds to the existing body of knowledge on intergenerational influence by exploring the effects of peer conformity in an Australian context. This is in line with the Marketing Science Institute’s research priority to engage in research that enables greater understanding of consumer behavio...

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Bibliographic Details
Main Authors:	Osborne, Delane, Marchegiani, Chris
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/091ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/22727

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