Conformity Motivation as a Disruptor of Intergenerational Influence within Australia
This paper adds to the existing body of knowledge on intergenerational influence by exploring the effects of peer conformity in an Australian context. This is in line with the Marketing Science Institute’s research priority to engage in research that enables greater understanding of consumer behavio...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/091ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/22727 |