Dochakuka: Melding Global inside Local: Foreign-Domestic Advertising Assimilation in Japan

QR Code

Dochakuka: Melding Global inside Local: Foreign-Domestic Advertising Assimilation in Japan

Japan's advertising industry has a long history of employing foreign actors. This article probes the proposition that over time this media exposure affects advertising industry's willingness to change and meld the presentation of foreign people in local contexts in ads. An empirical study...

Full description

Bibliographic Details
Main Authors:	Martin, D., Woodside, Arch
Format:	Journal Article
Published:	The Haworth Press Inc 2008
Subjects:	assimilation dynamics advertising Japan Dochakuka
Online Access:	http://hdl.handle.net/20.500.11937/22693

Similar Items

Storytelling research on international visitors: Interpreting own experiences in Tokyo
by: Martin, D., et al.
Published: (2011)

The Olympus Scandal: a documentary investigation inside a major Corporate Governance Scandal in Japan.
by: Sadet, Fabien
Published: (2013)

Negative and Positive Assimilation, Skill Transferability, and Linguistic Distance
by: Chiswick, Barry, et al.
Published: (2012)

The Effective Regulation of Tobacco Use in Japan
by: Pitt, Hamish
Published: (2006)

Aboriginal Assimilation and Nyungar Health 1948-72
by: Haebich, Anna
Published: (2012)

Japanese colonial language education in Taiwan and assimilation, 1895-1945
by: Fewings, Catherine Shu-fen (Yu)
Published: (2004)

The impact of trade preferences on multilateral tariff cuts: evidence for Japan
by: Ketterer, Tobias D., et al.
Published: (2015)

Improving CO2 assimilation efficiency in Cupriavidus necator H16
by: Tibaldero, Giorgia
Published: (2021)

The transformaiton of Japan's environmental policy
by: Takao, Yasuo
Published: (2012)

Developing and validating a model explaining the assimilation process of RFID: An empirical study.
by: Hossain, M., et al.
Published: (2014)

Grounded Theory of International Tourism Behavior
by: Martin, D., et al.
Published: (2008)

Local Levels of Participation in Japan's Foreign Aid and Cooperation: Issues Arising from Decentralized International Cooperation
by: Takao, Yasuo
Published: (2014)

Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan
by: Udo, Miyako
Published: (2007)

How To Create An Attractive Package Tour to Japan: the UK as A Target Market
by: Ishido, Aki
Published: (2008)

Trends in low birth weight in Japan
by: Hokama, T., et al.
Published: (2013)

Decision System Analysis of Advertising Agency Decisions
by: Na, W., et al.
Published: (2009)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Factors in the global assimilation of collaborative information technologies: an exploratory investigation in five regions
by: Bajwa, D., et al.
Published: (2008)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Age of the Taishu Group, southwestern Japan, and implications for the origin and evolution of the Japan Sea
by: Ninomiya, T., et al.
Published: (2014)

An Empirical assessment of the Assimilation Patterns and the Benefits of Collaborative Information Technologies
by: Pervan, Graham
Published: (2004)

The nature and construction of Chinese nationalism towards Japan: through the lens of the Diaoyu/Senkaku case study, 2010 and 2012
by: Burcu, Oana
Published: (2017)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Women's Perceptions of Postpartum Weight Retention and their Body Image in Relation to Breastfeeding Outcomes in Japan
by: Inoue, Madoka, et al.
Published: (2013)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

Crinoid diversity in the Upper Cretaceous Yezo Supergroup, Hokkaido, Northern Japan
by: Hunter, Aaron
Published: (2012)

Making climate change policy work at the local level: Capacity-building for decentralized policymaking in Japan
by: Takao, Yasuo
Published: (2012)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

What infant-directed speech tells us about the development of compensation for assimilation
by: Buckler, Helen, et al.
Published: (2018)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Japan's Agenda Setting to Lower the Voting Age from 20 to 18: Prioritizing Constitutional Revision over Democratic Legitimacy
by: Takao, Yasuo
Published: (2019)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

Cannot write session to /tmp/vufind_sessions/sess_4otjgse9e9ed8ol9m7mukgha60