Dochakuka: Melding Global inside Local: Foreign-Domestic Advertising Assimilation in Japan
Japan's advertising industry has a long history of employing foreign actors. This article probes the proposition that over time this media exposure affects advertising industry's willingness to change and meld the presentation of foreign people in local contexts in ads. An empirical study...
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| Format: | Journal Article |
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The Haworth Press Inc
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/22693 |