Destination Image and Destination Personality

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Destination Image and Destination Personality

Purpose – To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach – The paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inc...

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Bibliographic Details
Main Authors:	Hosany, S., Ekinci, Y., Uysal, Muzaffer
Format:	Journal Article
Published:	Emerald Group Publishing Ltd. 2015
Online Access:	http://hdl.handle.net/20.500.11937/22568

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