Destination Image and Destination Personality
Purpose – To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach – The paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inc...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Ltd.
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/22568 |