Consumers' skepticism towards advertising claims

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Consumers' skepticism towards advertising claims

The purpose of this study is threefold. It investigates (a) how personal and social influences affect consumers’ skepticism toward advertising claims (CSA) and how CSA influences inferences of manipulative intent (IMI), (b) the mediating role of attitude toward the advertisement between IMI and prod...

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Bibliographic Details
Main Author:	Tien, Cheryl Marilyn
Format:	Thesis
Language:	English
Published:	Curtin University 2011
Online Access:	http://hdl.handle.net/20.500.11937/2237

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