Consumers' skepticism towards advertising claims
The purpose of this study is threefold. It investigates (a) how personal and social influences affect consumers’ skepticism toward advertising claims (CSA) and how CSA influences inferences of manipulative intent (IMI), (b) the mediating role of attitude toward the advertisement between IMI and prod...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2011
|
| Online Access: | http://hdl.handle.net/20.500.11937/2237 |