Consumers' skepticism towards advertising claims
The purpose of this study is threefold. It investigates (a) how personal and social influences affect consumers’ skepticism toward advertising claims (CSA) and how CSA influences inferences of manipulative intent (IMI), (b) the mediating role of attitude toward the advertisement between IMI and prod...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/2237 |
| _version_ | 1848743897944031232 |
|---|---|
| author | Tien, Cheryl Marilyn |
| author_facet | Tien, Cheryl Marilyn |
| author_sort | Tien, Cheryl Marilyn |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is threefold. It investigates (a) how personal and social influences affect consumers’ skepticism toward advertising claims (CSA) and how CSA influences inferences of manipulative intent (IMI), (b) the mediating role of attitude toward the advertisement between IMI and product judgment and (c) the moderating roles of brand familiarity and perceived risk on consumers’ skepticism toward advertising, inferences of manipulative intent and product judgment. |
| first_indexed | 2025-11-14T05:52:53Z |
| format | Thesis |
| id | curtin-20.500.11937-2237 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:52:53Z |
| publishDate | 2011 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-22372017-02-20T06:37:56Z Consumers' skepticism towards advertising claims Tien, Cheryl Marilyn The purpose of this study is threefold. It investigates (a) how personal and social influences affect consumers’ skepticism toward advertising claims (CSA) and how CSA influences inferences of manipulative intent (IMI), (b) the mediating role of attitude toward the advertisement between IMI and product judgment and (c) the moderating roles of brand familiarity and perceived risk on consumers’ skepticism toward advertising, inferences of manipulative intent and product judgment. 2011 Thesis http://hdl.handle.net/20.500.11937/2237 en Curtin University fulltext |
| spellingShingle | Tien, Cheryl Marilyn Consumers' skepticism towards advertising claims |
| title | Consumers' skepticism towards advertising claims |
| title_full | Consumers' skepticism towards advertising claims |
| title_fullStr | Consumers' skepticism towards advertising claims |
| title_full_unstemmed | Consumers' skepticism towards advertising claims |
| title_short | Consumers' skepticism towards advertising claims |
| title_sort | consumers' skepticism towards advertising claims |
| url | http://hdl.handle.net/20.500.11937/2237 |