Demystifying counterfeit purchase behaviour: Towards a comprehensive conceptual framework

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Demystifying counterfeit purchase behaviour: Towards a comprehensive conceptual framework

Counterfeiting is one of the fastest growing industries in the world spreading from luxury products like clothing and personal accessories to a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilizers and machinery parts. Prior research has foc...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chan, R.Y.
Other Authors:	Steven P. Brown
Format:	Conference Paper
Published:	Academy of Marketing Science 2008
Online Access:	http://hdl.handle.net/20.500.11937/22327

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