Demystifying counterfeit purchase behaviour: Towards a comprehensive conceptual framework
Counterfeiting is one of the fastest growing industries in the world spreading from luxury products like clothing and personal accessories to a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilizers and machinery parts. Prior research has foc...
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| Format: | Conference Paper |
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Academy of Marketing Science
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/22327 |