Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
IBIMA Publishing
2011
|
| Online Access: | http://hdl.handle.net/20.500.11937/22106 |
| _version_ | 1848750777977274368 |
|---|---|
| author | Goi, Chai Chieng, Fayrene |
| author_facet | Goi, Chai Chieng, Fayrene |
| author_sort | Goi, Chai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T07:42:14Z |
| format | Journal Article |
| id | curtin-20.500.11937-22106 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:42:14Z |
| publishDate | 2011 |
| publisher | IBIMA Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-221062017-02-28T01:36:30Z Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands Goi, Chai Chieng, Fayrene 2011 Journal Article http://hdl.handle.net/20.500.11937/22106 IBIMA Publishing restricted |
| spellingShingle | Goi, Chai Chieng, Fayrene Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands |
| title | Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands |
| title_full | Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands |
| title_fullStr | Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands |
| title_full_unstemmed | Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands |
| title_short | Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands |
| title_sort | dimensions of customer-based brand equity: a study on malaysian brands |
| url | http://hdl.handle.net/20.500.11937/22106 |