Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands

Bibliographic Details
Main Authors: Goi, Chai, Chieng, Fayrene
Format: Journal Article
Published: IBIMA Publishing 2011
Online Access:http://hdl.handle.net/20.500.11937/22106

Internet

http://hdl.handle.net/20.500.11937/22106

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