Investigating the moderating role of anticipatory guilt on the consumption of luxury brands
This study examines how attitudes towards sweatshops, social norms and perceived behavioural factors influence consumers' purchase intention towards luxury branded apparel made in sweatshops and ultimately the willingness to pay more for luxury branded apparel not made in sweatshops. Anticipato...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/22 |
| _version_ | 1848743261755146240 |
|---|---|
| author | Chuah, Joe Soo |
| author_facet | Chuah, Joe Soo |
| author_sort | Chuah, Joe Soo |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines how attitudes towards sweatshops, social norms and perceived behavioural factors influence consumers' purchase intention towards luxury branded apparel made in sweatshops and ultimately the willingness to pay more for luxury branded apparel not made in sweatshops. Anticipatory guilt is also tested as a moderator to examine the relationship between intention not to purchase luxury branded apparel made in sweatshops and the willingness to pay more for luxury apparel not made in sweatshops. |
| first_indexed | 2025-11-14T05:42:46Z |
| format | Thesis |
| id | curtin-20.500.11937-22 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:42:46Z |
| publishDate | 2015 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-222017-02-20T06:40:46Z Investigating the moderating role of anticipatory guilt on the consumption of luxury brands Chuah, Joe Soo This study examines how attitudes towards sweatshops, social norms and perceived behavioural factors influence consumers' purchase intention towards luxury branded apparel made in sweatshops and ultimately the willingness to pay more for luxury branded apparel not made in sweatshops. Anticipatory guilt is also tested as a moderator to examine the relationship between intention not to purchase luxury branded apparel made in sweatshops and the willingness to pay more for luxury apparel not made in sweatshops. 2015 Thesis http://hdl.handle.net/20.500.11937/22 en Curtin University fulltext |
| spellingShingle | Chuah, Joe Soo Investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| title | Investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| title_full | Investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| title_fullStr | Investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| title_full_unstemmed | Investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| title_short | Investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| title_sort | investigating the moderating role of anticipatory guilt on the consumption of luxury brands |
| url | http://hdl.handle.net/20.500.11937/22 |