Investigating the moderating role of anticipatory guilt on the consumption of luxury brands
This study examines how attitudes towards sweatshops, social norms and perceived behavioural factors influence consumers' purchase intention towards luxury branded apparel made in sweatshops and ultimately the willingness to pay more for luxury branded apparel not made in sweatshops. Anticipato...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/22 |