Consumer acceptance and response to SMS advertising

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Consumer acceptance and response to SMS advertising

The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Sh...

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Bibliographic Details
Main Author:	Jamieson, Kyle
Format:	Thesis
Language:	English
Published:	Curtin University 2012
Subjects:	Acceptance SMS advertising Australia South Korea
Online Access:	http://hdl.handle.net/20.500.11937/2195

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