Consumer acceptance and response to SMS advertising
The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Sh...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/2195 |