Economic evaluation of price discounts and skill-building strategies on purchase and consumption of healthy food and beverages: The SHELF randomized controlled trial

Objective: Pricing strategies are a promising approach for promoting healthier dietary choices. However, robust evidence of the cost-effectiveness of pricing manipulations on dietary behaviour is limited. We aimed to assess the cost-effectiveness of a 20% price reduction on fruits and vegetables and...

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Bibliographic Details
Main Authors: Le, H., Gold, L., Abbott, G., Crawford, D., McNaughton, S., Mhurchu, C., Pollard, Christina, Ball, K.
Format: Journal Article
Published: Pergamon Press 2016
Online Access:http://hdl.handle.net/20.500.11937/21918