Managing the franchised brand: the franchisees' perspective
With the growing recognition that brands are valuable assets to organisations, scholarly research has increasingly focused on the critical dimensions of managing brand equity. Such issues have not, however, previously been examined in the context of franchise organisations. This study draws on Kelle...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Palgrave Macmillan
2003
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| Online Access: | http://hdl.handle.net/20.500.11937/21805 |