The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies

The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies

Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer rela...

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Bibliographic Details
Main Authors: Faed, Alireza, Ashouri, A., Wu, Chen
Other Authors: Yi Peng
Format: Conference Paper
Published: IEEE 2010
Subjects:
M-commerce
Customer relationship management
Loyalty
Online Access:http://hdl.handle.net/20.500.11937/21767

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