The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies
Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer rela...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
IEEE
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/21767 |