The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies
Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer rela...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
IEEE
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/21767 |
| _version_ | 1848750682105970688 |
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| author | Faed, Alireza Ashouri, A. Wu, Chen |
| author2 | Yi Peng |
| author_facet | Yi Peng Faed, Alireza Ashouri, A. Wu, Chen |
| author_sort | Faed, Alireza |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer relationship management and its relationship with mobile commerce. Second, it illustrates the ways to enhance E-loyalty of the clients within small and medium enterprises. Ultimately, the positive relationship among these, three concepts will be clarified. M-Commerce constitutes an important future market worldwide.This paper argues that businesses should strengthen and enhance loyalty as well as e-loyalty and M-Commerce activities, in order to better acquire the customers toward wireless marketing and customer relationship channels. Moreover to get the most euphoria businesses must create value for consumers in a way that is different from what they get used to prior to the latest version of services from the businesses. This paper, introduces a new area of doing business with the assistance of CRM and some evaluators to grasp loyalty under the context of mobile commerce. In addition, businesses should consider consumer's willingness to use successful features of M-Commerce. While performing the project, we expect to achieve productivity and reputation to the organization. |
| first_indexed | 2025-11-14T07:40:42Z |
| format | Conference Paper |
| id | curtin-20.500.11937-21767 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:40:42Z |
| publishDate | 2010 |
| publisher | IEEE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-217672023-01-13T07:56:30Z The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies Faed, Alireza Ashouri, A. Wu, Chen Yi Peng Gang Kou Franz Ko Yong Zeng Kae Dal Kwack M-commerce Customer relationship management Loyalty Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer relationship management and its relationship with mobile commerce. Second, it illustrates the ways to enhance E-loyalty of the clients within small and medium enterprises. Ultimately, the positive relationship among these, three concepts will be clarified. M-Commerce constitutes an important future market worldwide.This paper argues that businesses should strengthen and enhance loyalty as well as e-loyalty and M-Commerce activities, in order to better acquire the customers toward wireless marketing and customer relationship channels. Moreover to get the most euphoria businesses must create value for consumers in a way that is different from what they get used to prior to the latest version of services from the businesses. This paper, introduces a new area of doing business with the assistance of CRM and some evaluators to grasp loyalty under the context of mobile commerce. In addition, businesses should consider consumer's willingness to use successful features of M-Commerce. While performing the project, we expect to achieve productivity and reputation to the organization. 2010 Conference Paper http://hdl.handle.net/20.500.11937/21767 10.1109/ICICIS.2010.5534812 IEEE fulltext |
| spellingShingle | M-commerce Customer relationship management Loyalty Faed, Alireza Ashouri, A. Wu, Chen The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies |
| title | The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies |
| title_full | The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies |
| title_fullStr | The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies |
| title_full_unstemmed | The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies |
| title_short | The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies |
| title_sort | efficient bond among mobile commerce, crm and e-loyalty to maximise the productivity of companies |
| topic | M-commerce Customer relationship management Loyalty |
| url | http://hdl.handle.net/20.500.11937/21767 |