Consuming apps: The Australian woman’s slow appetite for apps

This article explores the domestication of mobile technologies by women and how their traditionally slow adoption of new technologies is being mirrored through their adoption of smart-phone applications. Building on existing gender and mobile communications literature, this paper provides a needed o...

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Bibliographic Details
Main Authors: Rickard, S., Lloyd, Clare
Format: Journal Article
Published: Monash University Publishing 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/21616