Travelers’ responses to online information on consumer-generated media for travel-related services
This research is aimed to investigate how travel consumers respond to online information posted in Consumer-Generated Media. It was examined the impact of consumer characteristics (risk propensity and Internet experience), information characteristics (information valence and information quality), an...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/2155 |