Iconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science

QR Code

Iconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science

Here, an “icon” refers to a study widely and critically admired, a study symbolizing a movement or field of activity; iconic marketing studies offer exceptional contributions to marketing theory and/or data collection, and/or data analysis, and/or interpretations/ implications of qualitative and/or...

Full description

Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	Taylor and Francis 2015
Subjects:	icon marketing experiment theory survey research
Online Access:	http://hdl.handle.net/20.500.11937/21353

Similar Items

Stories Visitors Tell about Italian Cities as Destination Icons
by: Woodside, Arch, et al.
Published: (2007)

Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue
by: Woodside, Arch
Published: (2016)

Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing
by: Baid, Pooja
Published: (2006)

Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue
by: Woodside, Arch, et al.
Published: (2011)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
by: Kuangit/Abdullah, Afzan
Published: (2002)

Communicating Marketing and Advocacy Research to Practice
by: Haddow, Gaby
Published: (2010)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
by: Razali, Muhd Naim
Published: (2008)

Scale problem in capital market research / Iraj Asghari and Azam Mohtadi
by: Asghari, Iraj, et al.
Published: (2015)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali
by: Razali, Nurzeela
Published: (2014)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
by: Shafie, Siti Nurbadriah
Published: (2011)

Key Success and Failure Paths in Fashion Marketing Strategies
by: Woodside, Arch
Published: (2010)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad
by: Zainul Abidin Ahmad, Norzaiha Izza
Published: (2008)

Research Writing Of Malaysian Scholars In National Refereed Journals
by: Ting, Su Hie
Published: (2010)

Responding to the Severe Limitations of Cross-Sectional Surveys: Commenting on Rong and Wilkinson's Perspectives
by: Woodside, Arch
Published: (2011)

Tourism's destination dominance and marketing website usefulness
by: Woodside, Arch, et al.
Published: (2011)

Space opera: a hybrid form of science fiction and fantasy
by: Cupitt, Catherine Anne
Published: (2004)

Economic Psychology and Fashion Marketing theory Appraising Veblen's Theory of Conspicuous Consumption
by: Woodside, Arch
Published: (2012)

What can co-speech gestures in aphasia tell us about the relationship between language and gesture?: A single case study of a participant with conduction aphasia
by: Dipper, L., et al.
Published: (2011)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
by: Zubir, Mohd Akmal
Published: (2008)

A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
by: Azizan, Amie Adlina
Published: (2009)

Luxury Fashion Theory, Culture, and Brand Marketing Strategy
by: Woodside, Arch, et al.
Published: (2013)

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
by: Mat Rifen, Norazian
Published: (2011)

Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak
by: Abd Razak, Shahila
Published: (2010)

A Strategic Supply Chain Approach: Consortium Marketing in the Italian Leatherwear Industry
by: Guercini, S., et al.
Published: (2012)

Uncovering online lifestyle segments using the Motivation Sequence Model
by: Ang, Yvonne Su Ming
Published: (2018)

The Absorption of Recent Graduates into the Australian Labour Market: Variations by University Attended and Field of Study
by: Li, I., et al.
Published: (2013)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
by: Abdull Sattar@Ismail, Aziemah
Published: (2015)

Distribution channel problem faced by Faiza Marketing Sdn Bhd / Sharifah Badariah Syed Ali
by: Syed Ali, Sharifah Badariah
Published: (2009)

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani
by: Ab Sani, Shafiza
Published: (2004)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
by: Azmy, Nur Ain
Published: (2019)

A causal model of external marketing research information utilization in British companies
by: Kortam, Wael Abdelrazek
Published: (1997)

Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim
by: Abd. Halim, Mohd Hasif Akmal
Published: (2011)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman
by: Abdul Malek, Rosmalawaty, et al.
Published: (2015)

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin
by: Abdul Majid, Muhammad Faheem, et al.
Published: (2016)

Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri
by: Bakri, Mohammed Hariri
Published: (2015)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
by: Abdul Rahim, Lilisari
Published: (2008)

Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd
by: Mohd, Nurul Fakhri
Published: (2009)

Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon
by: Jaidon, Ezatul Hasanah
Published: (2019)

Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
by: Hashim, Nurul Soleha
Published: (2018)

A Research on Consumer Behaviour in the Industrial Valve market and Entry Strategy for Advanced Valve Technologies
by: Verma, Vishal
Published: (2005)

Cannot write session to /tmp/vufind_sessions/sess_vq2pq5ndmqaqtibr9qcakj4n3t