Iconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science
Here, an “icon” refers to a study widely and critically admired, a study symbolizing a movement or field of activity; iconic marketing studies offer exceptional contributions to marketing theory and/or data collection, and/or data analysis, and/or interpretations/ implications of qualitative and/or...
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
Taylor and Francis
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/21353 |