Internet banking acceptance in the United States and Malaysia: a cross-cultural examination

Internet banking acceptance in the United States and Malaysia: a cross-cultural examination

Purpose: The purpose of this paper is to investigate the cultural differences in internet banking adoption between the USA and Malaysia. It aims to provide marketing recommendations based on specific cultural dimensions to promote internet banking. Design/methodology/approach: With four added vari...

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Bibliographic Details
Main Authors: Yuen, Y.Y., Yeow, P., Lim, Nena
Format: Journal Article
Published: Emerald Group Publishing Limited 2015
Subjects:
Internet marketing
International marketing
Cross-cultural research
Cross-cultural management
Online Access:http://hdl.handle.net/20.500.11937/21240

Internet

http://hdl.handle.net/20.500.11937/21240

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