Location in negotiation: Is there a home field advantage?

Although location is considered to play an important role in negotiation potentially favoring one side over the other, little research has examined whether negotiating on one's home field indeed confers an advantage to the resident party. We tested this possibility by experimentally manipulatin...

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Bibliographic Details
Main Authors: Brown, Graham, Baer, M.
Format: Journal Article
Published: 2011
Online Access:http://hdl.handle.net/20.500.11937/21200