Scale development: consumer economic nationalistic tendencies (CENTSCALE)
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. This study develops a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification,...
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| Format: | Conference Paper |
| Published: |
Korean Scholars of Marketing Science
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/20993 |