Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Purpose – This case study research report aims to include collecting additional field interviews with the original and additional executives participating in the original case study (on the Zaplet software applications firm) to enhance the interpretations by the original case study investigators as...
| Main Authors: | Pattinson, Hugh, Woodside, Arch |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald
2009
|
| Online Access: | http://hdl.handle.net/20.500.11937/20941 |
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