Capturing and (re)interpreting complexity in multi-firm disruptive product innovations

Purpose – This case study research report aims to include collecting additional field interviews with the original and additional executives participating in the original case study (on the Zaplet software applications firm) to enhance the interpretations by the original case study investigators as...

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Bibliographic Details
Main Authors: Pattinson, Hugh, Woodside, Arch
Format: Journal Article
Published: Emerald 2009
Online Access:http://hdl.handle.net/20.500.11937/20941