APA (7th ed.) Citation

Pattinson, H., & Woodside, A. (2009). Capturing and (re)interpreting complexity in multi-firm disruptive product innovations. Emerald.

Chicago Style (17th ed.) Citation

Pattinson, Hugh, and Arch Woodside. Capturing and (re)interpreting Complexity in Multi-firm Disruptive Product Innovations. Emerald, 2009.

MLA (9th ed.) Citation

Pattinson, Hugh, and Arch Woodside. Capturing and (re)interpreting Complexity in Multi-firm Disruptive Product Innovations. Emerald, 2009.

Warning: These citations may not always be 100% accurate.