The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click

QR Code

The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click

With the rapid advancement in the IT industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies. The Internet has become a popular advertising platform because marketers found that the Internet possess greater flexibility and c...

Full description

Bibliographic Details
Main Authors:	Lim, Y., Yap, Lau, T.
Format:	Journal Article
Published:	INSInet Publications 2011
Online Access:	http://www.ajbasweb.com/ http://hdl.handle.net/20.500.11937/20705

Similar Items

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Young people’s recall and perceptions of gambling advertising and intentions to gamble on sport
by: Nyemcsok, C., et al.
Published: (2018)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali
by: Azri Zulkifli, Noorsyazwani, et al.
Published: (2013)

The effect of slack, diversification, and time to recall on stock market reaction to toy recalls
by: Wood, Lincoln, et al.
Published: (2017)

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
by: Ren, Hongyan
Published: (2009)

Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia
by: Izian Idris, *, et al.
Published: (2020)

The effect of humour and mood on memory recall
by: Tunku Badli, Tunku Saraa Zawyah, et al.
Published: (2013)

Factors affecting purchase intention of recalled halal products among Malaysian Muslim consumers
by: Mohd Yunus, Nurul Syuhada
Published: (2018)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Does an Adolescent’s accuracy of recall improve with a second 24-h dietary recall?
by: Kerr, Deborah, et al.
Published: (2015)

Click chemistry in carbon nanoreactors
by: Rance, Graham A., et al.
Published: (2013)

Rewarding cool flicks that click
by: The Star
Published: (2016)

Music in advertisement on social media platforms towards Malaysian young consumers’ decision making to purchase
by: Syazwani Mahsal Khan,, et al.
Published: (2021)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

The effects of Facebook advertisements on the working adult’s purchasing behavior
by: Sasitharan, Githa Devi, et al.
Published: (2016)

The effects of Facebook advertisements on the working adult's purchasing behavior
by: Sasitharan, Githa Devi, et al.
Published: (2016)

Increasing brand recall for naming rights sponsorships
by: Donovan, Robert, et al.
Published: (2016)

Decision System Analysis of Advertising Agency Decisions
by: Na, W., et al.
Published: (2009)

Errors in recall of age at first sex
by: Liang, Wenbin, et al.
Published: (2013)

Recalling ICU experiences: patients' perspectives
by: Soh, Kim Lam, et al.
Published: (2014)

Online product review, product knowledge, attitude, and online purchase behavior
by: Yap, CS Yap, et al.
Published: (2017)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey
by: Richardson, Sol, et al.
Published: (2014)

Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia
by: Yang, Hong
Published: (2013)

A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention
by: Sheng, Mengyan, et al.
Published: (2022)

Impact of Controversial Advertising on an Individual's Intent to Purchase
by: Gupta, Prachi
Published: (2013)

Green advertising appeal and consumer purchase intention
by: Tih, Siohong, et al.
Published: (2016)

Impact of varying cognitive resources on memory recall
by: Zhang, Ruo-Chong
Published: (2023)

Esl learners’ performance in recalling emotion words
by: Nurul Iman Rasidi,, et al.
Published: (2020)

The effect of home delivery and click-and-collect services on online grocery order fulfilment: a cross-case analysis in the Czech Republic
by: Tran, Thu Thuy
Published: (2020)

The effect of home delivery and click-and-collect services on online grocery order fulfilment: a cross-case analysis in the Czech Republic
by: Tran, Thu Thuy
Published: (2020)

A click away from the outside world
by: The Sunday Post, -
Published: (2011)

Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
by: Qaiser, Syeda Zainab, et al.
Published: (2022)

The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products
by: Yeoh, J., et al.
Published: (2010)

The effects of musical fit on consumers' ability to freely recall related products.
by: Yeaoh, Joanne P. S., et al.
Published: (2010)

The effect of online advertisement on young females' perception on beauty
by: Beh, Yin Ze, et al.
Published: (2018)

Cannot write session to /tmp/vufind_sessions/sess_nle5q8drpu9ts9g3lpfjvnou7u