The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click
With the rapid advancement in the IT industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies. The Internet has become a popular advertising platform because marketers found that the Internet possess greater flexibility and c...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
INSInet Publications
2011
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| Online Access: | http://www.ajbasweb.com/ http://hdl.handle.net/20.500.11937/20705 |