APA (7th ed.) Citation

Lim, Y., Yap, & Lau, T. (2011). The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click. INSInet Publications.

Chicago Style (17th ed.) Citation

Lim, Y., Yap, and T. Lau. The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click. INSInet Publications, 2011.

MLA (9th ed.) Citation

Lim, Y., et al. The Effectiveness of Online Advertising in Purchase Decision: Liking, Recall and Click. INSInet Publications, 2011.