Customer-supplier perspective of the antecendents and value outcomes of business relationships

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Customer-supplier perspective of the antecendents and value outcomes of business relationships

In this study, a three-phase structural equation modeling technique is developed to explore similarities and differences in the antecedents and value outcomes in customer and supplier relationships. While both parties were found to share antecedents and value outcomes, the means by which value was c...

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Bibliographic Details
Main Authors:	Hobley, Lynlee, Batt, Peter, Olaru, D.
Other Authors:	Moorman, C.E.
Format:	Conference Paper
Published:	Academy of Marketing Science 2008
Online Access:	http://hdl.handle.net/20.500.11937/20515

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