Customer-supplier perspective of the antecendents and value outcomes of business relationships
In this study, a three-phase structural equation modeling technique is developed to explore similarities and differences in the antecedents and value outcomes in customer and supplier relationships. While both parties were found to share antecedents and value outcomes, the means by which value was c...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Academy of Marketing Science
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/20515 |