Approach–Avoidance Motivation and Information Processing: A Cross-Cultural Analysis
Much recent research suggests that North Americans more frequently experience approach motivations and East Asians more frequently experience avoidance motivations. The current research explores some cognitive implications of this cultural difference. North Americans should be more attentive to appr...
| Main Authors: | , , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Sage Publications, Inc.
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/20489 |
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