Approach–Avoidance Motivation and Information Processing: A Cross-Cultural Analysis

Approach–Avoidance Motivation and Information Processing: A Cross-Cultural Analysis

Much recent research suggests that North Americans more frequently experience approach motivations and East Asians more frequently experience avoidance motivations. The current research explores some cognitive implications of this cultural difference. North Americans should be more attentive to appr...

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Bibliographic Details
Main Authors: Hamamura, Takeshi, Meijer, Z., Heine, S., Kamaya, K., Hori, I.
Format: Journal Article
Published: Sage Publications, Inc. 2009
Subjects:
approach–avoidance motivation
motivation
memory
culture
regulatory focus
Online Access:http://hdl.handle.net/20.500.11937/20489

Internet

http://hdl.handle.net/20.500.11937/20489

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