The Ratings Intellectual

There are key figures in the design and the maintenance of audience ratings that are often unknown to the public, but whose careers have been in assessing, evaluating and innovating ratings systems. They also tend to be the major figures in the auditing of ratings, of mapping changes in the audience...

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Bibliographic Details
Main Authors: O'Regan, T., Balnaves, Mark
Other Authors: Alison Henderson
Format: Conference Paper
Published: ANZCA 2011
Online Access:http://www.anzca.net/conferences/past-conferences/2011-conf/2011-conf-p2.html
http://hdl.handle.net/20.500.11937/20303