Market segments based on the dominant movement patterns of tourists

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Market segments based on the dominant movement patterns of tourists

This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted...

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Bibliographic Details
Main Authors:	Xia, Jianhong (Cecilia), Evans, F., Spilsbury, Katrina, Ciesielski, V., Arrowsmith, C., Wright, Graeme
Format:	Journal Article
Published:	Elsevier Science Ltd 2010
Online Access:	http://hdl.handle.net/20.500.11937/20253

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