Market segments based on the dominant movement patterns of tourists
This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Elsevier Science Ltd
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/20253 |