Market segments based on the dominant movement patterns of tourists
This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
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Elsevier Science Ltd
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/20253 |
| _version_ | 1848750255022014464 |
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| author | Xia, Jianhong (Cecilia) Evans, F. Spilsbury, Katrina Ciesielski, V. Arrowsmith, C. Wright, Graeme |
| author_facet | Xia, Jianhong (Cecilia) Evans, F. Spilsbury, Katrina Ciesielski, V. Arrowsmith, C. Wright, Graeme |
| author_sort | Xia, Jianhong (Cecilia) |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted to identify the dominant movement patterns, while the second step was to discover the characteristics of the groups of tourists who travelled with these patterns. The Expectation–Maximisation algorithm was then used to partition tourist segments in terms of socio-demographic and travel behavioural variables. The third step was to select target markets based upon the earlier analysis. These methods were applied to a sample of tourists, over the period of a week, on Phillip Island, Victoria, Australia. A significant outcome of this research is that it will assist tourism organisations to identify tourism market segments and develop better tour packages and more efficient marketing strategies aligned to the characteristics of the tourists. |
| first_indexed | 2025-11-14T07:33:55Z |
| format | Journal Article |
| id | curtin-20.500.11937-20253 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:33:55Z |
| publishDate | 2010 |
| publisher | Elsevier Science Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-202532017-09-13T15:41:22Z Market segments based on the dominant movement patterns of tourists Xia, Jianhong (Cecilia) Evans, F. Spilsbury, Katrina Ciesielski, V. Arrowsmith, C. Wright, Graeme This paper presents an innovative method for tourist market segmentation-based on dominant movement patterns of tourists; that is, the travel sequences or patterns used by tourists most frequently. There were three steps to achieve this goal. In the first step, general log-linear models were adopted to identify the dominant movement patterns, while the second step was to discover the characteristics of the groups of tourists who travelled with these patterns. The Expectation–Maximisation algorithm was then used to partition tourist segments in terms of socio-demographic and travel behavioural variables. The third step was to select target markets based upon the earlier analysis. These methods were applied to a sample of tourists, over the period of a week, on Phillip Island, Victoria, Australia. A significant outcome of this research is that it will assist tourism organisations to identify tourism market segments and develop better tour packages and more efficient marketing strategies aligned to the characteristics of the tourists. 2010 Journal Article http://hdl.handle.net/20.500.11937/20253 10.1016/j.tourman.2009.04.013 Elsevier Science Ltd fulltext |
| spellingShingle | Xia, Jianhong (Cecilia) Evans, F. Spilsbury, Katrina Ciesielski, V. Arrowsmith, C. Wright, Graeme Market segments based on the dominant movement patterns of tourists |
| title | Market segments based on the dominant movement patterns of tourists |
| title_full | Market segments based on the dominant movement patterns of tourists |
| title_fullStr | Market segments based on the dominant movement patterns of tourists |
| title_full_unstemmed | Market segments based on the dominant movement patterns of tourists |
| title_short | Market segments based on the dominant movement patterns of tourists |
| title_sort | market segments based on the dominant movement patterns of tourists |
| url | http://hdl.handle.net/20.500.11937/20253 |