Aesthetics of austerity in Toda Seiju's posters
Japanese Post-modern posters emerged as a powerful medium that captivated the world’s attention in the 1980s. Their significance arises from their distinctive aesthetics, designers’ attempts to create their own styles, the environment where posters are displayed, and the social and cultural conditio...
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| Format: | Conference Paper |
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Monash University Publishing
2013
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| Online Access: | http://www.publishing.monash.edu/books/ic-9781921867569.html http://hdl.handle.net/20.500.11937/19963 |
| _version_ | 1848750177422147584 |
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| author | Nguyen, Hung Ky |
| author2 | Luke Morgan |
| author_facet | Luke Morgan Nguyen, Hung Ky |
| author_sort | Nguyen, Hung Ky |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Japanese Post-modern posters emerged as a powerful medium that captivated the world’s attention in the 1980s. Their significance arises from their distinctive aesthetics, designers’ attempts to create their own styles, the environment where posters are displayed, and the social and cultural conditions that nurture the creativity of Japanese designers. Among the prominent Japanese designers in the Post-modern poster design field, Toda Seiju is notable for his austerity aesthetics. To find out more, I interviewed him in his Tokyo office on 30 October 2008. This paper sheds light on Toda’s aesthetics of subtraction, and how it informs his design practice. Through three case studies, I suggest that Zen philosophy and aesthetics have been incorporated to produce the intended effects in Toda’s work, with or without his awareness. |
| first_indexed | 2025-11-14T07:32:41Z |
| format | Conference Paper |
| id | curtin-20.500.11937-19963 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:32:41Z |
| publishDate | 2013 |
| publisher | Monash University Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-199632017-01-30T12:16:43Z Aesthetics of austerity in Toda Seiju's posters Nguyen, Hung Ky Luke Morgan cultural analysis Toda Seiju ‘Aesthetics of subtraction’ Japanese Post-modern poster Japanese Post-modern posters emerged as a powerful medium that captivated the world’s attention in the 1980s. Their significance arises from their distinctive aesthetics, designers’ attempts to create their own styles, the environment where posters are displayed, and the social and cultural conditions that nurture the creativity of Japanese designers. Among the prominent Japanese designers in the Post-modern poster design field, Toda Seiju is notable for his austerity aesthetics. To find out more, I interviewed him in his Tokyo office on 30 October 2008. This paper sheds light on Toda’s aesthetics of subtraction, and how it informs his design practice. Through three case studies, I suggest that Zen philosophy and aesthetics have been incorporated to produce the intended effects in Toda’s work, with or without his awareness. 2013 Conference Paper http://hdl.handle.net/20.500.11937/19963 http://www.publishing.monash.edu/books/ic-9781921867569.html Monash University Publishing fulltext |
| spellingShingle | cultural analysis Toda Seiju ‘Aesthetics of subtraction’ Japanese Post-modern poster Nguyen, Hung Ky Aesthetics of austerity in Toda Seiju's posters |
| title | Aesthetics of austerity in Toda Seiju's posters |
| title_full | Aesthetics of austerity in Toda Seiju's posters |
| title_fullStr | Aesthetics of austerity in Toda Seiju's posters |
| title_full_unstemmed | Aesthetics of austerity in Toda Seiju's posters |
| title_short | Aesthetics of austerity in Toda Seiju's posters |
| title_sort | aesthetics of austerity in toda seiju's posters |
| topic | cultural analysis Toda Seiju ‘Aesthetics of subtraction’ Japanese Post-modern poster |
| url | http://www.publishing.monash.edu/books/ic-9781921867569.html http://hdl.handle.net/20.500.11937/19963 |